Project Overview

Client: BadiDukkan (Startup Concept)
Industry: Food Delivery · Local Commerce
Timeline: 3 Weeks (2023)
My Role: Lead UI/UX Designer

About the Brand

Founded in 2020 by Abhishek Kasaudhan, BadiDukkan was built with a simple philosophy:
“Make ordering simple — for customers and restaurants alike.”

Unlike large delivery apps, BadiDukkan charges 0% commission, giving local restaurants a chance to grow without losing revenue to fees.

The vision was not to disrupt the industry overnight, but to improve everyday ordering through small, meaningful improvements.

The Challenge

Local restaurants struggle with:

• High commissions from big food delivery platforms

• Limited control over menu design & branding

• Poor customer experience on generic apps

• Lack of direct, loyal relationships with customers

BadiDukkan wanted a design solution that:

• Felt simple, fast, and intuitive

• Highlighted the restaurant identity, not the app brand

• Reduced friction in ordering

• Allowed restaurants to thrive without commissions

The Goal

To design a clean, minimal, commission-free food ordering app that prioritises:
Simplicity . Speed . Transparency . Local restaurant visibility . Trust-building through clear ordering flows

My Design Approach

1. Research & Understanding User Intent

• Analysed popular apps like Zomato and Swiggy

• Identified friction points: clutter, heavy promotions, too many steps

• Mapped a user flow that reduces clicks and cognitive load

2. Brand Positioning

Since BadiDukkan supports small businesses, the UI had to feel:

• Neutral yet premium

• Minimal but warm

• Easy for all age groups

• Non-commercial and clean

Chosen visual language: soft whites, clean typography, warm accents to match local commerce.

3. High-Fidelity UI Design

Built screens that communicated:

• Home: simple category browsing

• Restaurant Page: high emphasis on food photography

• Menu: clean, breathing space, clear call-to-action

• Cart: transparent pricing, no hidden fees

• Order Tracking: fast, friendly, real-time updates

4. Mobile Mockups & Storytelling

Created polished mockups to communicate real-world use cases.