A character-led website and marketing experience using AI-generated visuals to make complex facility management software more human, engaging, and easy to understand.

This project redesigned a hyperlocal food ordering experience using a UX-led approach to reduce friction, simplify decisions, and improve clarity across the ordering journey.

A participatory design project created to strengthen communication between residents, council teams, and developers.

A conceptual campaign challenging stereotypes about outgoing women celebrating freedom, vulnerability, and unapologetic self-expression.